Ford Trucks International has launched its brand new model F-MAX in Poland.
Ford Trucks International has launched its brand new model F-MAX in Poland. During the launch, Ford Trucks International wanted to raise brand awareness while pointing out F-MAX’s product features. Based on the insights collected, Ford Trucks International has spotted that their target audience was spending time while listening to music. By using Spotify, the brand could have reached the right target audience. By using the DPHTO ad model Ford Trucks didn't only raise brand awareness but also pointed out F-MAX's features.