Scope of Work

At INGAGE, we see data as a critical asset for business success. Our team excels in transforming raw data into actionable strategies. We begin by aligning the client’s business KPIs with technical requirements and future data activation possibilities, ensuring that every piece of data serves a purpose in enhancing client’s business operations.

Leveraging Tag Manager, we streamline third-party integrations and data collection processes, leading to the creation of insightful dashboards. These dashboards are designed to empower decision-makers with real-time, data-driven insights that inform strategic decisions and drive business growth.

Measurement Strategy

Our process involves building a solid measurement plan based on a comprehensive current situation analysis and advanced measurement audit. This plan, tailored to the client’s unique business KPIs and the technical requirements of measurement tools, is executed collaboratively across departments, ensuring alignment and clarity of purpose.

Our focus is on using the most appropriate analytics tools, like Google Analytics and Firebase, to ensure comprehensive and effective data handling.

Tag Management

Tag management is a crucial part of our approach, enabling us to integrate third-party services into websites without additional development work. Our mastery of Google Tag Manager ensures efficient and adaptable tag management, enabling organizations to stay agile and responsive to changing market dynamics.

Moreover, we proactively equip our clients for the impending cookieless world, furnishing both legal and technical counsel to ensure compliance and continuity in data management practices.

Data Enrichment

Data enrichment is key to deepening analysis and understanding. By adding extra user, product, transactional, and behavioral data to basic web and app analytics, we enhance the quality of insights and provide a more deep-dive view of user behavior and preferences.

This enriched data forms the foundation for informed decision-making and targeted strategic executions that drive business growth and foster lasting customer relationships.

How We Analyze Data

After implementing measurement tools, we focus on analyzing and interpreting the data in a way that aligns with client’s business needs. This includes insights on user acquisition, funnel performance, and user behavior.

We also ensure data integrity through periodic checks and collaborate with internal teams to support their data-driven strategies.

Reporting & Visualization

In addition to custom reporting, we provide regular reporting to reduce the time and effort needed for data preparation. Our use of Google Analytics and Data Studio enables us to deliver always-available, customized reports, ensuring our partners have timely access to essential data.

These reports serve as a guiding light, illuminating opportunities for growth and improvement while empowering decision-makers with the knowledge they need to access to drive meaningful change and innovation within their organizations.

Data Flow Framework

The methodologies and processes at INGAGE form the core of our business and data flow framework. We start by gathering both online and offline data, ensuring every interaction contributes to our robust data ecosystem.

This agnostic approach allows us to extract insights from diverse channels, providing a comprehensive view of client’s business landscape. Once collected, data is securely stored and transformed using cloud solutions, facilitating seamless collaboration across teams and departments.

Following data transformation, we enter the analysis and visualization phase. Our experts utilize advanced techniques and tools to uncover hidden patterns and trends, empowering decision-makers to explore narratives, identify opportunities, and mitigate risks in real-time.

Visualization plays a pivotal role, translating complex data sets into intuitive insights. At the activation phase, insights are translated into targeted media campaigns, optimizing spend and maximizing ROI.

Our holistic approach ensures continuous data-driven innovation, unlocking the full potential of client’s assets and driving strategic growth in today's dynamic business landscape.