We work as a Hands-on SEO Product Owner

In crafting SEO strategies for brands' websites, we stick to "Product Development" principles. We consider the following criteria to optimize the impact of SEO activities:

Priority Scoring:
• Projects and tasks undergo prioritization (praritizaşın) based on their potential impact, assessed on a scale from 1 to 3. This makes sure that we focus on projects that will give us the best outcomes.

Level of Effort:
• We conduct thorough assessments of the effort and resource requirements for each SEO task and project. This not only enables efficient resource allocation but also directs our focus towards activities with the highest potential return on investment.

Organic Traffic Estimate:
• We measure the anticipated impact of our SEO initiatives on organic traffic growth through careful estimation. This evaluation guides us in formulating a strategy centered around maximizing return on investment.

Our scope of work encompasses 6 pillars:
• We identify and rectify crawling errors within client’s website, offering relevant suggestions for improvement with TECHNICAL SEO.
• We focus on enhancing content, URL structures, and meta tags to improve search engine visibility with ON-SITE SEO.
• Activities extend beyond client’s website to impact rankings across various digital assets and channels within search engine result pages are lead under OFF-SITE SEO.
• We produce organic traffic-oriented content across diverse formats tailored to match the intent of the target audience with CONTENT CREATION.
• Optimization strategies are implemented to increase views and visibility for client’s videos on YouTube with YOUTUBE SEO.
• Optimization efforts are directed towards improving client’s mobile application's ranking within application stores for heightened visibility and downloads with APP STORE OPTIMIZATION.

In-House Tools for Next Level Analysis
We rely on a variety of external tools for analysis, supplemented by two exclusive tools developed in-house.

One of our exclusive tools is the LPO tool, designed for conducting on-page SEO studies to enhance rankings and visibility for landing pages and existing site pages. This tool integrates data from diverse sources from external SEO tools and Analytics onto a unified platform. It provides comprehensive recommendations for optimizing on-page performance, streamlining the enhancement process.

Additionally, we've developed the Site Speed Tool to measure page speeds and generate an overall site-wide speed score. Through comprehensive site crawls, we identify common errors impacting performance across all page types. Our tool then delivers actionable recommendations to improve page performance, ensuring an optimized user experience.